By Robert Johnston
Do you plan on giving away custom bookmarks for your business? Well, to make those marketing bookmarks last long, you have to make them tougher than the usual bookmark. While common bookmarks might be just made out of common card paper, you can do much more than that to make it last longer and carry your message further. In this article I will teach you how to create tough bookmarks for your marketing giveaways.
1. Thicken up the paper The first step to tougher and longer lasting bookmarks is to thicken the paper up. You may be using normal card paper for your bookmarks, but you can make this tougher by using more professional grade thicker card stock. You can boost up your thickness from 10 pts, 12 pts or even 14 pts if you want to. The thicker the paper the more resistant the bookmark will be to folding and other physical damages. This will immensely prolong its life, giving it time to deliver your marketing message. Just ask your bookmark printer if they have options to do this, with luck you should be able to print your color bookmarks in those thicknesses.
2. Apply paper coatings Besides paper thickness, you can also improve the life of the paper or card stock itself by applying assorted paper coatings. Paper coatings are those special substances that printers can add on to printed bookmarks to make them more resistant. Most coatings will make card stocks water or moisture resistant, while others will add a certain gleam or shine to the stock to make it look good. This may add in some extra costs to your bookmark printing, but at least it gives your bookmarks a chance to survive various instances where water and other fluids might damage it.
3. Invest in hard edges Next, if you look at most bookmarks you should notice that their edges take much of the brunt of deterioration and folding. That is why in most cases, the edge of the bookmarks will cause the start of the failure of the bookmark’s integrity. To prevent thins from happening, you can try investing in hard edged bookmarks with thicker paper on the edges, or a metallic corner support. This makes the bookmark tougher preventing failure from starting in the edges.
4. Use quick drying high quality inks Of course, you must also try to use high quality inks that dry quickly. Using high quality inks means that your bookmark designs will not fade quickly, especially in the face of water and harsh substances. This should make your bookmarks last long, since the design will not be easily removable. Your bookmark message will in turn last longer getting more people to read it.
5. Print professionally Finally, to be sure of the longevity of your bookmarks, it is best to print your custom bookmarks professionally. Professionals should know all the ins and outs of bookmark printing, and they will definitely offer you the tools and techniques that can make your bookmarks tougher and more long lasting.
So that is how you toughen up your bookmarks. Remember these facts well so that you won’t make the same mistake in bookmark printing.
About the Author: The author is affiliated with a company that offers bookmarks, custom bookmarks
printplace.com/printing/custom-bookmarks.aspx
Source:
isnare.com
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